策略平台
Strategic Platform
整合
Integration
具备Leading Agency能力,提出整合性的品牌传播策略,产品推广策略,市场竞争咨询及事件行销策略等
With the capability of leading agencies, we put forward integrated brand communication strategies, product marketing strategies, market competition counseling and event marketing strategies.
数据
Data
十年数据积淀,与监测和研究机构深入合作;长期跟踪和研究业界案例,出品《汽车营销视界》、《CEO观察》等EDM
Having cumulated data for a decade, we’ve been in in-depth cooperation with monitoring and research institutions; we keep track of and study industrial cases for long term, and send out EDM like the Auto Marketing View and CEO Observation.
洞察
Insight
拒绝浮于表面的消费者和市场观察,以及同质化描述和调查报告,而真正理解车主的愿望和期待、购车的临界动机、内心的满足与归属
We say no to the superficial observation on consumers and the market as well as stereotyped descriptions, surveys and reports, and try to truly understand car owners’ desires and expectation, their critical motives of car purchasing, their contentment and belongingness.
工具
Tools
携多年实战经验,形成公司独有的《新车评价系统》、《项目管理系统》等先进工具,并不断丰富和完善
With practical experience of many years, we have created the unique, advanced tools such as the New Car Evaluation System and the Program Management System, and keep enrichment and improvement.
媒体关系
Media Relations
机制
System
科学合理的媒体沟通机制,与媒体保持长期的专业关系
With scientific, reasonable media communication system, we keep long-term, professional relationship with the media.
合作
Cooperation
与汽车类媒体展开多种合作,为客户提供定制化解决方案
We have developed various kinds of cooperation with automobile media, and provide customized solutions for our clients.
媒体资源
Media Resources
广度
Breadth
遍布全国的3000多家媒体,涵盖意见领袖及新生代KOL等
We’re in cooperation with over 3,000 media across China including opinions leaders and new KOLs.
深度
Depth
与业界权威的核心媒体保持沟通,发挥重磅影响力
We keep communication with the authoritative core media in the industry in order to play a big role.
领先
Advancement
先行一步的区域媒体资源及运作经验
We have advanced regional media resources and operation experience.
危机公关
Crisis PR
体系
System
全网监测,协助客户建立完善的危机防御体系
We help our clients set up a complete crisis defense system by means of the whole-network monitoring.
经验
Experience
在危机行进的各个阶段作出准确的评估和预判,经验具有不可替代的作用
We make accurate evaluation and prediction in every stage of crisis. Experience plays an irreplaceable role.
资源
Resources
在每一个关键节点,影响具有决定因素的关键人物
We influence key persons with decisive factors at each one key node.